Resulticks is an online marketing automation platform that promises to be a “real time conversation marketing cloud” for marketers and brands across industries. Built around a data-driven approach, the solution uses algorithms to consolidate structured and unstructured data from every marketing channel, building identity profiles of audience members. This comprehensive profiling of audience demographic and behavior is secured with 256-bit / SSL encryption and is then leveraged by intelligent technology to automate real time audience engagement. Underpinned by Smart Link, Resulticks uses an individualized deferred deep link that embeds across every digital channel to track user journeys. Omnichannel support allows marketers to plan, develop, deploy, and manage campaigns spanning email, mobile, QR code, web and social media, while automating responsive communications.
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