Sales forecasting and demand planning is an essential part of a company’s marketing plan, helping managers to analyse new market opportunities, plan where to concentrated their resources and control their company’s performance efficiently and effectively. Our sales forecasting software for Microsoft Excel, Sales Controller, analyses your past sales statistics in an attempt to spot trends that can then be projected into the future.
Forecasting anything is difficult to do accurately and sales forecasting and demand planning is no exception. The further into the future you try to plan demand the less accurate sales forecasting becomes, but an educated estimate is better than none at all. And, even though trends based on historical sales data provide no guarantees for the future, Sales Controller does give you the basis on which you can add your own insight and judgement.
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