Product Details
Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.
Measured Feature
- Analytics
- Attribution Modeling
- Audience Segmentation
- Budgeting & Forecasting
- Campaign Tracking
- Channel Attribution
- Collaboration
- Cross-Channel Attribution
- Data Capture
- Data Quality Control
- ETL – Extract / Transfer / Load
- Incrementality Measurement
- Information Governance
- Master Data Management
- Match & Merge
- Media Planning
- Presentation Tools
- ROI Tracking
- Spend Management
- Website Analytics
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