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Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.


Feature :


Customer Journey Mapping Tools

  • Behavioral Analytics
  • Customer Profiles
  • Data Import/Export



  • Private Dashboards
  • Data Visualization
  • KPI Monitoring
  • Public Dashboards
  • Widgets


Data Management

  • Data Analysis


Data Visualiazation

  • Analytics/Reporting
  • Custom Dashboards
  • Filtered Views



  • Behavioral Mapping
  • Website Analytics


Marketing Analytics

  • A/B Testing
  • Channel Attribution
  • Dashboard
  • Campaign Tracking
  • Performance Metrics
  • Website Analytics



  • For Websites
  • Heatmaps
  • Screen Activity Recording
  • User Journeys


Web Analytics

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking


Website Optimization Tools

  • Performance Metrics


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