Websites collect information on you to build a unique online profile that advertisers can identify you by. Our anti-tracking software warns you when snoopers try to follow you and stops them.
Your online habits, along with your PC and browser settings make up your unique digital fingerprint, allowing advertisers to identify you from a crowd of visitors, spam you with targeted advertising, or even use price discrimination to display jacked up prices for everything you’ve been researching, from plane tickets to healthcare or insurance plans.
Did you research your symptoms online? Now your spouse knows about them, too. Your previous searches and visited websites may reappear in your browser at the most inconvenient time, and embarrassing ads for products you’ve already purchased or just searched for can stick around for your entire family to see.
The more you browse, the more you give away. Your bank, healthcare provider, even your favorite online shop use data mining to collect and store massive amounts of info on you. All it takes is one data breach to lose it all. You never know who’s going to get their hands on your digital profile, or what they’ll do with it.
Your browser knows more about you than your mother, spouse, boss, even your doctor. And it’s exposing everything to advertisers, data miners, or anyone who sits down at your computer.
Along with anti-tracking apps, ad-blockers, VPN and incognito mode are all pieces in the great online privacy puzzle. But when used on their own they just don’t cut it. Here’s why.
On its own, a VPN is like Superman: he takes off his glasses and puts on tights, but come on! We can still tell he’s Clark Kent.
A VPN will encrypt your connection, protect you on public Wi-Fi, and disguise your location, but advertisers can still track you and identify you based on your PC and browser settings.
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