Pulse captures search engine optimization (SEO) and pay per click (PPC) data from multiple marketing campaigns, which enables managers to evaluate various marketing attributes, such as domain ratings, paid clicks, targeted keywords, advertisement spending, online traffic, and more. It offers a host of features including benchmarking, keyword targeting, URL optimization, and cost-per-click (CPC) review. The platform also lets users create custom databases for multiple organizations and get monthly updates on benchmarking scores.
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