Product Detail
Pardot is a business-to-business (B2B) marketing automation and lead management software by Salesforce. Dubbed as the smarter marketing automation on the world’s number one CRM platform, Pardot enables your marketing and sales teams to set up, deploy, and handle online marketing campaigns to boost your company’s revenue and improve efficiency.
Pardot Features
- Lead management
- Lead generation
- Email marketing
- Email builder
- Automated engagements
- Personalized messaging
- Optimized sending
- Sales alignment
- Engage campaigns
- Real time alerts
- Activity tracking
- CRM integration
- ROI reporting
- Lifecycle reporting
- B2B marketing analytics
- Customizable dashboards
- Multi-task attribution dashboard
- Custom views
- Shareable insights
- Third party data connection
- Analytics mobile app
- Social media marketing
- Landing page builder
- Smart forms
- Organic and paid search
- Social posting & profiling
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