Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
Feature :
Customer Journey Mapping Tools
- Behavioral Analytics
- Customer Profiles
- Data Import/Export
Dashboard
- Private Dashboards
- Data Visualization
- KPI Monitoring
- Public Dashboards
- Widgets
Data Management
Data Visualiazation
- Analytics/Reporting
- Custom Dashboards
- Filtered Views
Heatmap
- Behavioral Mapping
- Website Analytics
Marketing Analytics
- A/B Testing
- Channel Attribution
- Dashboard
- Campaign Tracking
- Performance Metrics
- Website Analytics
UX
- For Websites
- Heatmaps
- Screen Activity Recording
- User Journeys
Web Analytics
- Campaign Management
- Conversion Tracking
- Goal Tracking
- Keyword Tracking
- Multiple Site Management
- Pageview Tracking
- Referral Source Tracking
- Site Search Tracking
- Time on Site Tracking
- User Interaction Tracking
Website Optimization Tools
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