TrustArc Marketing Consent Manager
TrustArc Marketing Consent Manager is designed to help organizations to comply with GDPR consent requirements for activities such as promoting products and services, surveys, newsletter subscriptions and other marketing activities directed at data subjects. These GDPR consent requirements include the following: (1) personal data must be “processed lawfully, fairly and in a transparent manner” (Article 5(1)), (2) consent must be a “freely given, specific, informed and unambiguous” indication of a data subject’s agreement to processing (Recital 32), (3) an audit trail and detailed consent management record must be maintained (Article 7(1)), and (4) the data subject must be able to withdraw consent as easily as it was given (Article 7(3)).
Key Features of Marketing Consent Manager
Integrated with User Touchpoints
The solution can be embedded across corporate digital properties, such as websites, SMS and email databases (and other databases), using connectors that are specifically designed for GDPR consent processes.
The solution is designed for marketing of products and services to meet CCPA and GDPR requirements, but can be customized to meet your specific needs and goals.
Comprehensive Audit Trail
Data that are collected include anonymized ID, form of consent notice, scope of consent or non-consent, consent version, date of consent and end date of consent, withdrawal of consent, business unit obtaining consent and other configurable metadata.
You and your approved vendors can query the TrustArc-hosted consent database in order to honor the latest consent status, to manage regulatory and user inquiries, and demonstrate GDPR consent compliance on demand. The database is searchable by marketing activity involved, by date, by business unit and by geography, among other search criteria.
The solution facilitates the production of reports detailing and confirming that all required consents have been captured, that they were freely given, specific, informed and unambiguous, should a regulator or user inquire or if they are needed in connection with litigation.
Cookie Consent Manager
TrustArc also offers a solution to support cookie consent management to meet GDPR requirements and other applicable privacy mandates,such as CCPA. For more information, click here.
End to End Privacy Management
Part of the TrustArc Platform which manages all phases of privacy compliance, including assessments, data inventory & mapping, vendor risk, cookie consent, DSARs and much more.